Chatbot HANA – Smart Assistant

Date posted: 06/10/2021

MIDEAS JSC (MIDEAS) was established in 2016 as a pioneer in the application of Artificial Intelligence (AI) technology, Natural Language Processing (NLP) technology in Vietnam in business. MIDEAS with the Chatbot HANA project – Smart assistant (HANA) has brought a new wind into the online business market in Vietnam.

MIDEAS with the HANA Chatbot – Smart Assistant (HANA) project has renewed the online business market in Vietnam. HANA can easily coordinate chatbots and employees to create a marketing and vending process for businesses. To be more specific, businesses can centrally manage customer information, nurture and take care of customers completely automatically, bringing a better experience.

HANA is also applied advanced technology to make HANA smarter than other chatbots that only handle key words, HANA can handle many complex situations in communication (for example, remembering customer information, recently asked or given customer information a long time ago, processed contextual statements, processed the intent of the sentence, not capture the keyword…). In addition, the easy-to-use Vietnamese interface is also a plus point that makes HANA a more friendly version of a chatbot for Vietnamese business.

HANA offers some outstanding features:

  • Respond automatically to comment/inbox/chat web from programmed scenarios and knowledge.
  • Automatically funneling and nurturing customers thanks to HANA’s Social Relationship Management (CRM) system that will help businesses improve the effectiveness of marketing campaigns.
  • Manage customer lists of customers who interact with fan-page thanks to a Live chat customer service screen.

HANA always listens to the need of business and timely updates, giving Vietnamese business solution to appropriate business processes and maximize advertising effectiveness. Solving business problems, HANA promises to play an important role as an indispensable and effective assistant in operating the business model of many Vietnamese enterprises.


Officially launched in August 2017, nearly 10000 HANA chatbots have been created. MIDEAS has many training courses to help enterprises effectively use HANA chatbots in business and build automation process in online business. With the technological strength and the combination of well-known HANA chatbot marketing and training speakers, it is increasingly building the brand in the SME business community.